Introduce a world of discovery with Baby’s First Play Set. The Bunny Stacker helps develop coordination and fine motor skills, the Sea Animals Rattle Set engages the senses with sound and texture and Sleepy Sheepy offers a cuddly companion for comfort. Designed for early learning days, this set encourages sensory exploration and playful development.

The Busy Bug Roll is a captivating toy full of tumbles and jingles to engage growing minds. With vibrant colours, textures, and sounds, it's made for babies to explore their senses and begin developing their fine motor skills.

This set of high-quality, safe toys is designed to soothe and comfort your baby. With soft textures, calming sounds, and gentle designs, it creates the perfect atmosphere for relaxation and restful sleep. Built to last, these toys provide both security and peace of mind for parents. The set includes 3 products tst.

Delight your baby with Pea Pod Pals, a sensory toy designed to spark curiosity and development! Featuring 3 soft peas with unique textures and sounds, it encourages grasping, shaking and exploration. Bright colours and adorable faces captivate and charm, while the clip-on pod makes it a perfect travel companion for soothing and stimulating fun on the go.

Meet the Cheery Critter Rattle Trio! These cute mouse, rabbit and chick rattles, each with unique sounds, are crafted from natural wood and silicone for safe sustainable play. Perfectly sized for little hands, they encourage motor skills, hand-eye coordination and sensory development. With suction cups, playtime is possible anywhere!

Tap each of Baby Einstein’s friends to play a different note, and magic touch technology means there are no buttons needed. The 2 different modes mean there are lots of ways to play or compose hit melodies. Drum Mode and Melody Mode let baby switch between playing along with classical tunes or moving to their own tunes!