Unlimited possibilities for unlimited imaginative play
Designed to inspire, our role-play collection lets children experience the joy of emulating their favourite roles - from chefs and doctors to musicians and gardeners.
It's a small (small) world
Role-playing is a fantastic way for children to learn about the world around them. By taking on different roles, children can develop social and emotional skills whilst improving their communication.
Imaginations at the ready
Our role-play toys turn playtime into an educational and exciting journey. Children gain valuable skills and experiences when enacting real-life roles, they shape an understanding of themselves and the world.
Full of lights and sounds
Our interactive and immersive toys sizzle and ding to engage multiple senses and provide rich stimulation. Contributing to positive play experiences and encouraging curiosity for a lifelong love for learning!
There are as many ways to play with this house as there are families in the world, Six rooms, moveable stairs, and a reversible winter/summer-themed, solar-paneled roof inspire year-round activities,
Learn how to keep things clean and tidy with this cleaning set. With a broom, mop, dustpan, duster, a towel, and even a stand to hang your equipment on. You`ll have everything you need to keep your home looking spotless.
Hear a ticking timer and a satisfying "ding" as your toast pops up when it's ready. With a modern look, stylish colours, and exciting accessories, there are endless ways to enjoy your toast.
Experience the joy of pretend grilling with our tasty BBQ grill. Complete with sizzling sounds, light-up coals and various, interactive cooking accessories for endless imaginative play.
Time to unwind at your very own hair salon! Each durable element is made for budding hairstylists to let their creativity shine as they style their own trendy hairdos.
It's tea time! With this elegant wooden tea set, your child can set up their own tea party to enjoy with their friends, both real and stuffed. Pretend play is a great way for children to learn about good table manners and sharing, whilst also reminding them to say please and thank you, and to reach carefully over the table when picking things up. With its bright colours and wood sourced from environmentally sustainable forests, this play set is as fun as it is durable.
Learn to keep things spotless with this vibrant vacuum cleaner. With its funny robot face, you can actually vacuum up the six bits of rubbish that are included.
Fire up their imaginations with this detailed and action-packed fire station playset. Includes a fire engine, helicopter, firefighter, fire extinguisher, axe and much more. Watch kids’ eyes light up when the pretend-play drama begins and the fire engine roars off to the rescue.
Little builders with big ideas can work right at this professional-looking station. Shelves and storage keep all their tools and supplies within easy reach.
Each room in the dollhouse offers exciting sound effects, there are a total of 9 different ones. Party hits, animal noises, clock ticking, bathtub and hairdryer noises as well as funny noises like flushing the toilet guarantee entertainment and fun for many hours. It doesn't matter whether the children role-play transforming themselves into a famous actor or a rock star or just like to play with their pets, everything is possible with tis dollhouse!
Make this their forever dolls house. The three-storey Doll Family Mansion toy set is all ready for your kids to move right in and start pretend-playing. There’s a master bedroom, a children’s bedroom, a bathroom, a living room, a dining room, two external balconies, a garden, and seven room sets to use as backdrops to imaginary family life.
Make way, make way! Here comes the fire engine on its way to a blaze! Put up the ladder so the fire fighter and his dog can fight the flames and save the day.
Fill up with multi-level fun. The Park & Go Garage makes an ideal special occasion gift for kids and will encourage hours of role-playing, on their own or with friends. The car toy set is bursting with play options: drive and park the toy cars around the different parking levels, recharge them after their long journeys, whizz them up and down the lift, or even fly off with the toy helicopter.
This set from the Green Planet Explorers range is crafted from sustainable bamboo and other eco-friendly materials that come together as a two-floor jungle house to teach your little eco-warriors all about recycling. Featuring a variety of elements such bed and bathroom aspects, as well as 18 garbage cards that need to be sorted into the correct recycling slot. With two tigers, you'll spend countless hours exploring a world of jungle fun - we're sure that you'll have fun learning about sustainability as you go on countless adventures with the Tiger family. Plus, your child will develop fine motor skills, imagination, creativity and above all, knowledge on all things sustainable.
Unleash your child's creativity with this endless canvas. It provides a world of drawing, crafting, and imaginative play possibilities. The perfect companion to our Outdoor Art Easel.
Send your train for a fantastic drive through this wonderful city! This five-layer playset includes loads of accessories to make playtime into a real adventure!