0+ months

Starting life off in the best way

Thoughtfully crafted for the littlest hands and minds, this selection of toys is designed for children aged 0 and up. Using our expertise, we've chosen baby toys that will nurture and cater to your child's different developmental needs and all-important milestones.e

Who's ready to listen?

Toys that wobble or rattle to create sound are especially engaging, helping curious babies to foster a creative connection between sound and movement.

Touching, feeling, learning

Newborns spend about one-third of their awake time exploring with their hands. Textured toys and rattles are great for encouraging tactile exploration and developing their sensory awareness.

Keeping their heads up

A brightly coloured toy or one that makes noise can help to get their attention and encourage them to use their neck muscles independently.

Don’t miss out on our top picks!

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Owl bed Oscar

A vibrant, interactive play mat designed for your baby's growth and enjoyment. Featuring a variety of textures, sounds, and high-contrast colours, it fosters sensory exploration, motor skills, and cognitive development. With its soft, padded design, it ensures a safe and comfortable play area for your baby and it's in the shape of an adorable owl, what's not love?

£29.99 £39.99 save £10.00

Montessori Mirror Shape Puzzle

Have fun while you learn with this fantastic Montessori puzzle. Featuring three shapes with mirrors for you to put in the right place. Made from eco-friendly rice material, the shapes are soft to the touch and even have a pleasant smell!

£12.99

Bestseller

Happy Hatchlings Wobble Rattles

Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions and the world around them.

£9.99

-28 %

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Baby’s First Play Set

Introduce a world of discovery with Baby’s First Play Set. The Bunny Stacker helps develop coordination and fine motor skills, the Sea Animals Rattle Set engages the senses with sound and texture and Sleepy Sheepy offers a cuddly companion for comfort. Designed for early learning days, this set encourages sensory exploration and playful development.

£49.99 £68.97 save £18.98

Together in Tune Piano™ Connected Magic Touch™

For the budding mini Mozart, this magical piano comes with colour-coded music sheets that teach your child how to play classic tunes easily. As they progress, they can also explore free-play mode, offering endless opportunities for musical creativity and fun. Ideal for developing early music and fine motor skills.

£44.99

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Teddy and Friends Bath Squirts

These little bath squirters are perfect for getting water flowing and making bath time even more exciting! Challenge children to see how far they can make the water squirt, or use the squirters as an extra fun way to get squeaky clean. The convenient floating and colourful design means that these toys are as engaging as they are practical.

£8.99 £14.99 save £6.00

Bestseller

Apple Grab Toy

The Busy Bug Roll is a captivating toy full of tumbles and jingles to engage growing minds. With vibrant colours, textures, and sounds, it's made for babies to explore their senses and begin developing their fine motor skills.

£13.99

Novelty!

Shake & Sparkle Flower Rattle

Brighten your baby’s playtime with the Shake 'n Sparkle Flower Rattle! Shake it to see vibrant lights and hear soothing rattle sounds, perfect for sensory exploration. The soft silicone petals and smiling design captivate and delight, while the easy-to-grasp shape helps develop fine motor skills. A fun, engaging way to support your baby’s early learning.

£9.99

Bumblebee Pram Chain

Keep baby amused and stimulated with this cheerful bumblebee pram chain designed to be hung over cribs and strollers. Features a brightly colored sunflower, a bee, flowers and a leaf that all encourage baby to stretch out their arms.

£16.99

Novelty!

Rattle And Teether Set

Meet the Cheery Critter Rattle Trio! These cute mouse, rabbit and chick rattles, each with unique sounds, are crafted from natural wood and silicone for safe sustainable play. Perfectly sized for little hands, they encourage motor skills, hand-eye coordination and sensory development. With suction cups, playtime is possible anywhere!

£14.99

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Bestseller

Apple Grab Toy

£13.99

From 3 months

-28 %

Promo

Baby’s First Play Set

£49.99 £68.97 save £18.98

Beaded Raindrops - Red

Turn this rain maker over and stimulate senses with vibrant trickling beads and soothing raindrop sounds. Perfectly designed shape makes it easy for a toddler to hold.

£12.99

From 0 months

Bunny Stacker

This cute stacking long-eared rabbit brings a smile to the youngest's face. The toy consists of five parts - a wooden base made of beech, three stacking rings with different materials that the child can feel and a top with a fluffy long-eared bunny head. One of the stacking rings has a cute pom-pom tail that also serves as a pull-back strap and makes fine, bright-sounding clicking noises.

£19.99

From 10 months

Butterfly Rainmaker Robert

This infant rattle is a delight to their senses. It simulates the soothing sound of rain, which helps to calm overstimulated minds and relax fussy infants. Newborns will love to watch the beads cascading through the rattle. The crackling sound made by the wings, when paired with the rattle’s rain sounds, introduces even more aural and visual stimulation to developing minds.

£13.99

From 0 months

Bestseller

Happy Hatchlings Wobble Rattles

£9.99

From 0 months

Magic Touch Cash Register - FR/ES/EN/DE

Dive into interactive shopping fun with the Counting Cash Register! Play Mode offers babies melodies, while Discovery Mode educates toddlers on numbers, colours, and foods across four languages. The set boasts a light-up scanner, 16 ultra-sensitive Magic Touch™ buttons, and a choice to pay via coins or card. All components find a home in the easy-slide cash drawer.

£39.99

From 9 months

Magic Touch Mini Piano

Let baby discover the magic of music with the Magic Touch Mini Piano from Baby Einstein. This mini piano is infused with the same Magic Touch technology as the larger version. Just a simple tap from baby will surprise her with sound! With two modes of play, the tiny instrument toy lets baby create her own songs or start a series of classical melodies. Every tap and touch will start a symphony that helps stimulate her auditory senses. Small but mighty, this portable toy encourages the development of fine motor skills as baby practices twisting the colorful keys and beads. Watch your piano prodigy play a recital everywhere she goes with this on the go version of the award winning Baby Einstein™ Magic Touch Piano.

£10.99

From 3 months

Montessori Mirror Shape Puzzle

£12.99

From 10 months

My First Musical Walker

Help your little ones take their first steps in style with this wonderful musical walker. See their faces light up as they start to walk and hear pretty music playing as they go! With adjustable speeds, the walker also features a drum, xylophone and three spinning blocks for additional mucisal play.

£69.99

From 10 months

Penguin Music Wobbler

With the Penguin Musical Wobbler, children can experience sound and delight in the penguin’s soothing tinkling sounds and funny waddle.

£17.99

From 6 months

Novelty!

Rattle And Teether Set

£14.99

Rotating Music Box

This charming wooden nursery toy encourages newborns and up to explore music and it also improves their hand-eye coordination. Twist the bright red base and it will rotate standing up or on its side while playing a gentle melody. Babies will be entranced as the decorative notes and stars change colour.

£19.99

Sea Animals Rattle Set

Shake things up anywhere, any time with this super-cute set of hand-sized rattles. Includes three friendly aquatic creatures: an octopus, a whale and a turtle. They make different sounds when rattled and are sure to delight your little one.

£16.99

From 0 months

Together in Tune Guitar™ Connected Magic Touch™

Get ready for a mini concert with the Together in Tune™ guitar. With innovative Bluetooth technology, you can connect multiple instruments for a band-like experience. This award-winning guitar uses Magic Touch technology and offers four play modes, engaging sound effects, and learning lights for song guidance. Enhanced with colour-light sequencing and authentic guitar sounds, it promises a memorable musical journey. Ideal for fostering a passion for music.

£49.99

From 12 months

Together in Tune Piano™ Connected Magic Touch™

£44.99

From 6 months

Turbo Turtle

Die Rennschildkröte Rike ist nicht nur ein niedliches Rollspielzeug, sondern mit ihrem Körper aus Naturkautschuk auch als Beißring geeignet. Kopf und Rollen sind aus Holz, wobei jedes Rad mit einem anderen farbenfrohen Muster überrascht. Ins Rollen kommt Rike dank beweglichem Körper mit Struktur, den kleine Händchen bestens greifen können.

£9.99

From 10 months

Beaded Maze Teether

Greifling Gregor hat die Form eines Unendlichkeitszeichens und ist aus Silikon und Holz gefertigt ist. Er ist mit Elementen aus verschiedenen Texturen wie Holz, Kunststoff und Gummi bestückt, die sich beliebig durch die liegende Acht schieben lassen. Somit fördert der Greifling gleich mehrere Sinne und bietet unendlichen Spielspaß für Ihren kleinen Entdecker ab 3 Monate.

£14.99

From 3 months

Beaded Raindrops - Blue

Turn this rain maker over and stimulate senses with vibrant trickling beads and soothing raindrop sounds. Perfectly designed shape makes it easy for a toddler to hold.

£12.99

From 0 months

Geometric Rattle

The softly-coloured Geometric Rattle is expertly designed to fit snuggly into little hands, and will aid your child’s hand-eye coordination skills when shaken and played with. Made from rice-based materials.

£9.99

From 0 months

Magic touch curiosity tablet FR/ES/EN

Das Baby Lerntablet mit Holzelementen spielt über 150 Töne ab. Zahlen, Buchstaben und Tiere begleiten Kinder bereits ab 6 Monaten beim Lernen der französischen, spanischen und englischen Sprache sowie von Farben und Formen. Die innovativen Touch-Technologie bringt Magie ins Kinderzimmer.

£24.99

From 12 months

Magic Touch Drums

Hape’s Magic Touch Drums. Tap each of Baby Einstein’s friends to play a different note, and magic touch technology means there are no buttons needed! Baby toys that make music will encourage your rock star to think and act creatively. Two different modes mean there are lots of ways your little one can play or start composing his own hit melodies. The toy’s Drum Mode and Melody Mode let baby switch between playing along with classical tunes or moving to his own groove. Get ready to join in – playing the drums is just as fun for baby as it is for you too! And don’t worry about waking little brother or sister. The volume control buttons let you turn the music to “low” when you need to, or crank it up to “high” to rock out. At either volume, the higher end quality speakers make sure your baby’s beats sound just right.

£29.99

From 6 months

Magic Touch Kitchen™ Toy - FR/ES/EN/DE

Help baby discover real-world concepts like foods, colours, and shapes with the Baby Einstein X Hape Magic Touch Kitchen. Featuring FSC-certified wood, this colourful play kitchen features an oven, sink, and stovetop to help baby mimic cooking! In Play Mode, babies can explore cooking sounds & melodies. In Discovery Mode, toddlers can learn foods, colours, and shapes in English, Spanish, French, and German.

£39.99

From 9 months

Magic Touch Piano

Three modes of play (demo mode, free play & “Every sound a hit”) give your toddler the ability to make their own music or play along with classic melodies. This wooden toddler toy isn´t just for kiddos – join them at the piano bench to have just as much fun!

£29.99

From 6 months

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