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0+ months

Starting life off in the best way

Thoughtfully crafted for the littlest hands and minds, this selection of toys is designed for children aged 0 and up. Using our expertise, we've chosen baby toys that will nurture and cater to your child's different developmental needs and all-important milestones.e

Who's ready to listen?

Toys that wobble or rattle to create sound are especially engaging, helping curious babies to foster a creative connection between sound and movement.

Touching, feeling, learning

Newborns spend about one-third of their awake time exploring with their hands. Textured toys and rattles are great for encouraging tactile exploration and developing their sensory awareness.

Keeping their heads up

A brightly coloured toy or one that makes noise can help to get their attention and encourage them to use their neck muscles independently.

Don’t miss out on our top picks!

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Rattle And Teether Set
Rattle And Teether Set
Meet the Cheery Critter Rattle Trio! These cute mouse, rabbit and chick rattles, each with unique sounds, are crafted from natural wood and silicone for safe sustainable play. Perfectly sized for little hands, they encourage motor skills, hand-eye coordination and sensory development. With suction cups, playtime is possible anywhere!

£14.99
-39 %
Cute animal friends
Cute animal friends
This charming set of animal-themed toys is designed to bring comfort, fun, and development to your little one. From soothing lullabies and soft lights to playful textures and shapes, these cute friends encourage sensory exploration, fine motor skills, and peaceful moments.

£54.99 £89.97 save £34.98
Shake & Sparkle Flower Rattle
Shake & Sparkle Flower Rattle
Brighten your baby’s playtime with the Shake 'n Sparkle Flower Rattle! Shake it to see vibrant lights and hear soothing rattle sounds, perfect for sensory exploration. The soft silicone petals and smiling design captivate and delight, while the easy-to-grasp shape helps develop fine motor skills. A fun, engaging way to support your baby’s early learning.

£9.99
-20 %
Montessori inspired toys
Montessori inspired toys
Encourage your child’s natural curiosity with this Montessori-inspired set. Designed to enhance cognitive skills, fine motor development, and independent play, these toys engage little ones through sorting, stacking, and music. This set includes 4 products.

£73.99 £92.96 save £18.97
-23 %
Calming a baby
Calming a baby
This set of high-quality, safe toys is designed to soothe and comfort your baby. With soft textures, calming sounds, and gentle designs, it creates the perfect atmosphere for relaxation and restful sleep. Built to last, these toys provide both security and peace of mind for parents. The set includes 3 products.

£50.00 £64.97 save £14.97
Together in Tune Piano™ Connected Magic Touch™
Together in Tune Piano™ Connected Magic Touch™
For the budding mini Mozart, this magical piano comes with colour-coded music sheets that teach your child how to play classic tunes easily. As they progress, they can also explore free-play mode, offering endless opportunities for musical creativity and fun. Ideal for developing early music and fine motor skills.

£44.99
Montessori Mirror Shape Puzzle
Montessori Mirror Shape Puzzle
Have fun while you learn with this fantastic Montessori puzzle. Featuring three shapes with mirrors for you to put in the right place. Made from eco-friendly rice material, the shapes are soft to the touch and even have a pleasant smell!

£12.99
-23 %
Tummy time essentials
Tummy time essentials
Tummy time—short, supervised play on a baby’s stomach—helps build strength and coordination. This set makes it easier and more fun, with toys that encourage lifting, reaching, and sensory exploration. Support early development from day one – through play! This set includes 3 products.

£59.99 £77.97 save £17.98
-21 %
Sensory discoveries
Sensory discoveries
A gentle introduction to the world through sound, texture, and movement. This thoughtfully chosen set of products supports your baby’s early sensory development with safe, soothing, and engaging toys. Perfect for curious little hands and growing minds. This set includes 4 products.

£54.99 £69.96 save £14.97
Happy Hatchlings Wobble Rattles
Happy Hatchlings Wobble Rattles
Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions and the world around them.

£9.99
-28 %
Baby’s First Play Set
Baby’s First Play Set
Introduce a world of discovery with Baby’s First Play Set. The Bunny Stacker helps develop coordination and fine motor skills, the Sea Animals Rattle Set engages the senses with sound and texture and Sleepy Sheepy offers a cuddly companion for comfort. Designed for early learning days, this set encourages sensory exploration and playful development.

£49.99 £68.97 save £18.98
-25 %
Owl bed Oscar
Owl bed Oscar
A vibrant, interactive play mat designed for your baby's growth and enjoyment. Featuring a variety of textures, sounds, and high-contrast colours, it fosters sensory exploration, motor skills, and cognitive development. With its soft, padded design, it ensures a safe and comfortable play area for your baby and it's in the shape of an adorable owl, what's not love?

£29.99 £39.99 save £10.00

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Apple Grab Toy
Apple Grab Toy
The Busy Bug Roll is a captivating toy full of tumbles and jingles to engage growing minds. With vibrant colours, textures, and sounds, it's made for babies to explore their senses and begin developing their fine motor skills.

£13.99
-28 %
Baby’s First Play Set
Baby’s First Play Set
Introduce a world of discovery with Baby’s First Play Set. The Bunny Stacker helps develop coordination and fine motor skills, the Sea Animals Rattle Set engages the senses with sound and texture and Sleepy Sheepy offers a cuddly companion for comfort. Designed for early learning days, this set encourages sensory exploration and playful development.

£49.99 £68.97 save £18.98
Beaded Raindrops - Red
Beaded Raindrops - Red
Turn this rain maker over and stimulate senses with vibrant trickling beads and soothing raindrop sounds. Perfectly designed shape makes it easy for a toddler to hold.

£12.99
Bunny Stacker
Bunny Stacker
This cute stacking long-eared rabbit brings a smile to the youngest's face. The toy consists of five parts - a wooden base made of beech, three stacking rings with different materials that the child can feel and a top with a fluffy long-eared bunny head. One of the stacking rings has a cute pom-pom tail that also serves as a pull-back strap and makes fine, bright-sounding clicking noises.

£19.99
Butterfly Rainmaker Robert
Butterfly Rainmaker Robert
This infant rattle is a delight to their senses. It simulates the soothing sound of rain, which helps to calm overstimulated minds and relax fussy infants. Newborns will love to watch the beads cascading through the rattle. The crackling sound made by the wings, when paired with the rattle’s rain sounds, introduces even more aural and visual stimulation to developing minds.

£13.99
-23 %
Calming a baby
Calming a baby
This set of high-quality, safe toys is designed to soothe and comfort your baby. With soft textures, calming sounds, and gentle designs, it creates the perfect atmosphere for relaxation and restful sleep. Built to last, these toys provide both security and peace of mind for parents. The set includes 3 products.

£50.00 £64.97 save £14.97
-39 %
Cute animal friends
Cute animal friends
This charming set of animal-themed toys is designed to bring comfort, fun, and development to your little one. From soothing lullabies and soft lights to playful textures and shapes, these cute friends encourage sensory exploration, fine motor skills, and peaceful moments.

£54.99 £89.97 save £34.98
Happy Hatchlings Wobble Rattles
Happy Hatchlings Wobble Rattles
Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions and the world around them.

£9.99
Magic Touch Cash Register - FR/ES/EN/DE
Magic Touch Cash Register - FR/ES/EN/DE
Dive into interactive shopping fun with the Counting Cash Register! Play Mode offers babies melodies, while Discovery Mode educates toddlers on numbers, colours, and foods across four languages. The set boasts a light-up scanner, 16 ultra-sensitive Magic Touch™ buttons, and a choice to pay via coins or card. All components find a home in the easy-slide cash drawer.

£39.99
Magic Touch Mini Piano
Magic Touch Mini Piano
Let baby discover the magic of music with the Magic Touch Mini Piano from Baby Einstein. This mini piano is infused with the same Magic Touch technology as the larger version. Just a simple tap from baby will surprise her with sound! With two modes of play, the tiny instrument toy lets baby create her own songs or start a series of classical melodies. Every tap and touch will start a symphony that helps stimulate her auditory senses. Small but mighty, this portable toy encourages the development of fine motor skills as baby practices twisting the colorful keys and beads. Watch your piano prodigy play a recital everywhere she goes with this on the go version of the award winning Baby Einstein™ Magic Touch Piano.

£10.99
-20 %
Montessori inspired toys
Montessori inspired toys
Encourage your child’s natural curiosity with this Montessori-inspired set. Designed to enhance cognitive skills, fine motor development, and independent play, these toys engage little ones through sorting, stacking, and music. This set includes 4 products.

£73.99 £92.96 save £18.97
Montessori Mirror Shape Puzzle
Montessori Mirror Shape Puzzle
Have fun while you learn with this fantastic Montessori puzzle. Featuring three shapes with mirrors for you to put in the right place. Made from eco-friendly rice material, the shapes are soft to the touch and even have a pleasant smell!

£12.99
My First Musical Walker
My First Musical Walker
Help your little ones take their first steps in style with this wonderful musical walker. See their faces light up as they start to walk and hear pretty music playing as they go! With adjustable speeds, the walker also features a drum, xylophone and three spinning blocks for additional mucisal play.

£69.99
Penguin Music Wobbler
Penguin Music Wobbler
With the Penguin Musical Wobbler, children can experience sound and delight in the penguin’s soothing tinkling sounds and funny waddle.

£17.99
Rattle And Teether Set
Rattle And Teether Set
Meet the Cheery Critter Rattle Trio! These cute mouse, rabbit and chick rattles, each with unique sounds, are crafted from natural wood and silicone for safe sustainable play. Perfectly sized for little hands, they encourage motor skills, hand-eye coordination and sensory development. With suction cups, playtime is possible anywhere!

£14.99
Rotating Music Box
Rotating Music Box
This charming wooden nursery toy encourages newborns and up to explore music and it also improves their hand-eye coordination. Twist the bright red base and it will rotate standing up or on its side while playing a gentle melody. Babies will be entranced as the decorative notes and stars change colour.

£19.99
Sea Animals Rattle Set
Sea Animals Rattle Set
Shake things up anywhere, any time with this super-cute set of hand-sized rattles. Includes three friendly aquatic creatures: an octopus, a whale and a turtle. They make different sounds when rattled and are sure to delight your little one.

£16.99
-21 %
Sensory discoveries
Sensory discoveries
A gentle introduction to the world through sound, texture, and movement. This thoughtfully chosen set of products supports your baby’s early sensory development with safe, soothing, and engaging toys. Perfect for curious little hands and growing minds. This set includes 4 products.

£54.99 £69.96 save £14.97
Together in Tune Guitar™ Connected Magic Touch™
Together in Tune Guitar™ Connected Magic Touch™
Get ready for a mini concert with the Together in Tune™ guitar. With innovative Bluetooth technology, you can connect multiple instruments for a band-like experience. This award-winning guitar uses Magic Touch technology and offers four play modes, engaging sound effects, and learning lights for song guidance. Enhanced with colour-light sequencing and authentic guitar sounds, it promises a memorable musical journey. Ideal for fostering a passion for music.

£49.99
Together in Tune Piano™ Connected Magic Touch™
Together in Tune Piano™ Connected Magic Touch™
For the budding mini Mozart, this magical piano comes with colour-coded music sheets that teach your child how to play classic tunes easily. As they progress, they can also explore free-play mode, offering endless opportunities for musical creativity and fun. Ideal for developing early music and fine motor skills.

£44.99
-23 %
Tummy time essentials
Tummy time essentials
Tummy time—short, supervised play on a baby’s stomach—helps build strength and coordination. This set makes it easier and more fun, with toys that encourage lifting, reaching, and sensory exploration. Support early development from day one – through play! This set includes 3 products.

£59.99 £77.97 save £17.98
Turbo Turtle
Turbo Turtle
The Turbo Turtle is not only a cute rolling toy, but with its natural rubber body is also suitable as a teething ring. The head and wheels are made of wood, with each wheel featuring a different colourful pattern. This turtle rolls along thanks to its movable, textured body, which is easy for little hands to grasp.

£9.99
Beaded Maze Teether
Beaded Maze Teether
Greifling Gregor hat die Form eines Unendlichkeitszeichens und ist aus Silikon und Holz gefertigt ist. Er ist mit Elementen aus verschiedenen Texturen wie Holz, Kunststoff und Gummi bestückt, die sich beliebig durch die liegende Acht schieben lassen. Somit fördert der Greifling gleich mehrere Sinne und bietet unendlichen Spielspaß für Ihren kleinen Entdecker ab 3 Monate.

£14.99
Beaded Raindrops - Blue
Beaded Raindrops - Blue
Turn this rain maker over and stimulate senses with vibrant trickling beads and soothing raindrop sounds. Perfectly designed shape makes it easy for a toddler to hold.

£12.99
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Music
Railway
Educational Toys
Puzzle
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