Brands

Hape® (pronounced "hah-pay") takes the first two letters of its founder’s name and sounds similar to “Happy”, which reflects the brand’s desire to create happiness for children around the world. Since it was registered as a trademark in 2005, Hape® has become a world-leading brand in the design and manufacture of high quality baby and children’s toys made from sustainable materials. Hape’s range features over 20 categories covering STEAM toys, learning toys, instrument toys, role play, outdoor toys and many others, providing a kaleidoscope of choices for free play and learning.

Besides the eponymous brand, Hape Group also owns German handmade doll brand Käthe Kruse® which is over 100 years old, the German classic building block PolyM and others.

Today, Hape toys are sold in over 60 countries through specialty retail, toy stores, museum gift-shops, school supply stores and online platforms. Hape® has won numerous awards from prestigious independent toy associations for toy design, quality and safety. Hape believes the future starts with and belongs to children, and that toys’ influence on children’s growth is thorough and lifelong.

Design Team

To satisfy the diverse demands of the global market, Hape has incorporated talent from many different cultural backgrounds to work on product design and visual design.

Henrik Johansson

Hape Global Design Director

Greta Giangrande

Hape Design Milano

Gert Olsen

Hape Design Switzerland

Design Team

To satisfy the diverse demands of the global market, Hape has incorporated talent from many different cultural backgrounds to work on product design and visual design.

Henrik Johansson

Hape Global Design Director

Greta Giangrande

Hape Design Milano

Gert Olsen

Hape Design Switzerland

Luca Salamone

Hape Design Switzerland

Yang Guokai

Hape Design China

Lu Lianping

Hape Design China

Quality & Safety

All Hape products meet, and more often exceed
the strictest international standards for quality and safety. These include: